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What We're About
Who Are We?
Chapter 7 is a lifestyle brand that is influenced by the diverse Southern Californian Culture. From low-riders, to punk shows at the local skate park, we support any activity that embodies our “Go For Broke” spirit.
What Does The Name ”Chapter 7” Mean
Chapter 7 references a form of personal bankruptcy: Basically nothing left. We feel if you’re going to do anything, do it with everything you got, leave nothing on the table, in essence : “Go For Broke”.
What Do We Stand For?
Hard work
No excuses
No shortcuts
Respect for the process
Loyalty to those loyal to us
Doing what you say and saying what you do
How Did Chapter 7 Start?
Chapter 7 was formed after a series of poor life and financial decisions, that ultimately resulted in me filing for Chapter 7 bankruptcy. I decided at that point if I were ever going to do anything substantial, it would be at my lowest. I turned the negative into a motivator, which fueled the creation of this brand.
What Makes Us Different?
Unlike most “Clothing Lines” that hardly have anything to do with the actual production of their goods; we print our own garments in-house. We have meticulously laid a foundation to make the finest apparel possible, all of which we do ourselves in the USA.
What Can You Expect From Us?
Innovation: From brand new styles of garments to specialty inks we’re developing ourselves. You can count on us to push the envelope with our goods.
